Welcome to the experience revolution

Welcome to the experience revolution

Oct 5
As Creative Director for FreeState, Adam Scott helps businesses create immersive experiences for their clients and customers, and brings the focus back to people and the user experience.


Adam Scott, Creative Director, FreeState

Event overview

FreeState are Experience Masterplanners, helping businesses, developers, retailers and architects create places and brands (and places as brands) which are immersive, collaborative experiences to connect audiences.

This briefing is by invitation only to CEDA Trustees. Trustees are senior leaders nominated by CEDA member organisations. At CEDA boardroom briefings Trustees hear from an informed, expert guest speaker in a private, small group setting. Invitations to boardroom briefings are a valued benefit of CEDA membership. Chatham House Rule applies.

Meet the keynote speaker

Adam Scott
Creative Director, FreeState

Adam is Founder and Executive Creative Director for pioneering Experience Masterplanners FreeState, he is Global Head of Design at leading international design practice HASSELL, he is internationally recognised as an expert in experience design and is personally responsible for storyboarding some of the world's greatest brands.

Trained as an architect and artist, Adam creates and curates experiences for some of the most exciting and demanding clients on the planet, from the world’s biggest brands including Sony, Nokia and Virgin Atlantic, to world-class property developers including Multiplex and Exemplar. Working with these global brands he is an expert in developing user-focused stories, designed journeys and immersive experiences that connect people with brands, each other and places.

As Global Head of Design at HASSELL and Executive Creative Director for FreeState Adam stands at the forefront of a very modern and multi-sensory wave of experience design for cities.

Kindly hosted by CEDA member: