CEDA member profile: Philips



Deepak Biswal, Director Strategy and Corporate Development, Australia and New Zealand, Philips


What is your role in the company?

I am the Director of Strategy and Corporate Development for Philips Australia and New Zealand. I oversee how Philips’ Global strategy focused on improving people’s lives through meaningful innovation in the healthcare, consumer lifestyle and lighting areas, can be applied and executed locally to grow our business . Given our leading positions in health and wellbeing areas like cardiac, acute and home health care, energy efficient lighting solutions and applications as well as in specific consumer markets, we are focused on providing professionals and consumers alike with end to end solutions that enhance their lives.

What does your company do?

Philips is a great company with a long history, strong assets and a great future potential. As a strong and highly trusted brand Philips has been present in Australia and New Zealand since 1926. We believe in giving back to communities in which we do business. The challenges around the health and wellbeing offer substantial value creation opportunities, leveraging our expertise, both for our company as well as society at large. And it contributes to working in close relationships with government, communities and relevant stakeholders.

What are your company's top priorities for the coming year?

Being in the consumer and technology industry, we play a key role in developing innovations that will help people bridge the gap between ambitions and reality to achieve a healthier and better lifestyle, improve liveability of cities, enable healthy living and provide access to quality healthcare for people.

Like many parts of the world, Australia is facing challenges to solve complex issues such as an aging population, ongoing urbanisation, demand for more energy efficiency and a society wanting more healthy living options. Philips today is well positioned to capitalise on these societal trends.

For instance, we have been working on our Philips Hospital to Home integrated and digital healthcare offering.  More than just being about devices to assist patients manage conditions in the home, we are working with clinicians to develop holistic innovative clinical programs for providers to improve healthcare outcomes and lower the cost of select patient groups in all care settings. 

In lighting that accounts for more than 19 per cent of the world’s total electricity consumption and outdoor lighting accounting for between 20-30 per cent of a city’s electricity bill, as the global leader in lighting, we addresses energy efficient lighting needs across a full range of segments, offering innovative solutions for road and street lighting, public spaces, residential areas and sports arenas, as well as solar powered LED off-grid lighting.

Through the co-creation of impactful solutions and delivering sustainable products and services that matter to people, we are able to contribute to a better and higher quality of life, now and in the future. That resonates with our vision of improving three billion people’s lives by 2025.

What type of CEDA activities (events/topics/research areas) matter most to you and your company?

I recently attended the CEDA State of the Nation conference in Canberra. This event was in particular very insightful. It provided direct networking access to key politicians, government officials and senior industry leaders and influencers. I got the opportunity to understand from them about their needs and priorities for Australia’s future. For us it is important to maintain an ongoing dialogue with all our stakeholders and to have the ability for continuous exchange of knowledge that is meaningful to our business. CEDA embodies the quality of a well-connected network that facilitates establishing long-term relationships with businesses and government, which have a positive impact on economic development of Australia.